Humanising healthcare.
Ashfield Engage -
‘We Engage’ social campaign
With a need to drive higher engagement levels in their social campaigns and paid ads, I was tasked with deploying a campaign that connected to their healthcare audiences on a more human level.
Role
Graphics, copy and creative direction
I used coloured embellishments to differentiate each of Ashfield Engage’s specialist areas, and attempted to weave them into the images - creating depth and bringing to life the human connections.
A diverse mixture of humans; different professions, age groups, races and emotions portray a feeling that these people’s lives are influenced in a plethora of ways.
By taking the emphasis of the campaign away from sales driven goals and technical jargon, and putting real humans, names, hobbies, lives and personalities at the centre of the campaign, a real increase in impressions, clicks and overall engagement was achieved.
