smartUC is a dedicated support and delivery division of critical communications specialists, specifically targeting the utilities sector and their increasing need for smart devices, critical communication and emerging technologies.

In order to stand out, both from their competitors and their parent company, smartUC’s branding needed a futuristic and disruptive approach. In an industry often saturated with stock imagery, ‘safe’ colour palettes and corporate aesthetics - I opted to push the boundaries and create complex, detailed graphics that aimed to convey the sheer scale of connected devices and moving parts across modern cities and utility operations.