Cleaning up a bathroom brand.

Experimenting with relevant shapes and imagery for the plumbing and bathrooms field, I had the idea to try and liken the graphic to a bathroom tile; square shape, bold lines and clear intersects, without feeling too literal and overplayed.

The J and M initials managed to stack together nicely, and slanting them 45 degrees really brought the final design together in a more visually pleasing way.

For typography, we opted for the timeless, elegant, Roboto, coupled with a cooler palette to reflect the nature of the business.