User-friendly fitness.
Fitness app - ‘fit4fun’
fit4fun was born out of a simple desire to lower the barrier to entry for fitness; aimed at newcomers, those with apprehensions of gyms or working out, those who perhaps have never enjoyed exercise before or even for folks who just wanted to find enjoyment in fitness again.
The logo needed to be playful and friendly to match the mission statement of the app.
By utilising a lightly rounded typeface and a simplistic, muted palette, the branding doesn’t take itself too seriously - appearing approachable and accessible.
The overall UI was much the same; minimal clutter, clearly defined areas of focus and an uncomplicated workspace for users to input information, track and progress.
